{"version":"1.0","provider_name":"GROUPE-ANTARES","provider_url":"https:\/\/www.groupe-antares.fr\/blog","author_name":"Jean BERTON","author_url":"https:\/\/www.groupe-antares.fr\/blog\/author\/resjean\/","title":"Faut-il abandonner le contenu evergreen ? - GROUPE-ANTARES","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"z8fQ3Sbur0\"><a href=\"https:\/\/www.groupe-antares.fr\/blog\/faut-il-abandonner-le-contenu-evergreen\/\">Faut-il abandonner le contenu evergreen ?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.groupe-antares.fr\/blog\/faut-il-abandonner-le-contenu-evergreen\/embed\/#?secret=z8fQ3Sbur0\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Faut-il abandonner le contenu evergreen ?\u00a0\u00bb &#8212; GROUPE-ANTARES\" data-secret=\"z8fQ3Sbur0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.groupe-antares.fr\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.groupe-antares.fr\/blog\/wp-content\/uploads\/2025\/10\/faut-il-abandonner-le-contenu-evergreen.png","thumbnail_width":150,"thumbnail_height":150,"description":"Lorsqu\u2019on parle de strat\u00e9gie de contenu, le concept de contenu evergreen (ou contenu p\u00e9renne) est souvent pr\u00e9sent\u00e9 comme la solution miracle&nbsp;: cr\u00e9er des articles intemporels qui continuent de g\u00e9n\u00e9rer du trafic au fil du temps. Mais face \u00e0 la volatilit\u00e9 des algorithmes de Google et \u00e0 l\u2019importance croissante des tendances et des actualit\u00e9s pour le&hellip; Poursuivre la lecture Sans titre"}